Position Description
| Position Title | Digital Marketing & Content Specialist |
|---|---|
| Status | Full time, volunteer. 37.5 hours per week. |
| Location | National Office, Sydney (hybrid working arrangements available) |
| Date | November 2026 |
Position Purpose
The Digital Marketing & Content Specialist is responsible for developing and delivering engaging, high-quality digital content that builds awareness of HFHA, grows and nurtures audiences, and supports organisational marketing, fundraising and engagement priorities. The role supports the Brand and Marketing Team by leading the day-to-day creation and management of content and communications across our digital platforms, ensuring a consistent brand voice, compelling storytelling and strong audience engagement in support of the organisational strategy. This role reports to the Head of Brand and Marketing.
Key Responsibilities
The following responsibilities reflect the core accountabilities of this role. They are not exhaustive, and additional duties consistent with the scope and level of the position may be required from time to time.
The Digital Marketing & Content Specialist is responsible for undertaking a range of functions including:
Social Media Management
- Develop and implement HFHA’s social media strategy, supporting the implementation of content pillars, audience engagement approaches and platform-specific activity, aligned with the organisation’s broader marketing strategy.
- Manage HFHA’s social media channels across paid and organic activity, including content planning, creation (imagery and video), copywriting, scheduling and publishing.
- Coordinate and maintain HFHA’s social media and content calendar, ensuring a strategic mix of planned, campaign-led and responsive content aligned with organisational priorities.
- Plan, implement and optimise paid social media campaigns across relevant platforms, including audience targeting, budget monitoring, performance tracking and optimisation in line with agreed campaign objectives.
- Actively engage with and moderate HFHA’s online community, respond to comments and messages and build meaningful relationships with supporters.
- Ensure all social media content and communications reflect HFHA’s brand guidelines, tone of voice, messaging and campaign priorities.
Digital Content Creation & Production
- Develop engaging, audience-focused, social-first content, including short-form video, imagery, infographics and written content, tailored to relevant platforms.
- Capture and coordinate content at relevant events, activities and campaigns, working with internal teams and external content creators.
- Coordinate social media influencer and collaborator content.
Campaign and Audience Growth Support
- Develop and deliver digital content to support organisational campaigns and priorities, including fundraising appeals, volunteering, corporate partnerships and program initiatives.
- Identify opportunities to grow HFHA’s digital audiences, increase brand awareness and strengthen audience engagement.
Reporting and Continuous Improvement
- Monitor and analyse performance across organic and paid social media and digital channels, using data and audience insights to evaluate effectiveness and identify opportunities for improvement.
- Use audience insights, data and evaluation to focus effort and continually maximise digital impact.
- Prepare monthly digital performance reports, providing insights, recommendations and opportunities.
- Stay up to date with social media trends, platform updates and industry best practices.
Graphic Design Coordination
- Coordinate the graphic design workflow, translating requests into clear briefs and coordinating priorities, deadlines and deliverables with the graphic designer.
- Oversee the delivery of design assets, ensuring outputs meet agreed requirements and comply with Habitat’s brand guidelines.
- Coordinate stakeholder feedback and design approvals, facilitating timely decisions and minimising unnecessary revisions.
Reporting and Continuous Improvement
- Prepare regular reports on marketing communications performance, including email engagement, identifying insights and opportunities for improvement.
- Coordinate the collection and consolidation of data and reporting inputs for organisational reporting requirements.
- Identify opportunities to improve marketing processes, communications effectiveness and project delivery through analysis, feedback and continuous improvement.
Organisational Responsibilities
- Actively participate in the organisation’s goals, team meetings and professional development activities.
- Model and promote HFHA’s values, code of conduct and policies.
- Comply with all legal, regulatory and contractual obligations including WHS, privacy and equal opportunity.
- Fulfil all safeguarding obligations as outlined in the Safeguarding Children and Vulnerable Adults Policy.
Website Management and Digital Communications (interim until September 2027)
In addition to the ongoing responsibilities of this role, the Digital Marketing & Content Specialist will assume the following temporary responsibilities during a maternity leave backfill arrangement through to approximately September 2027.
- Manage website updates and maintenance, ensuring content is accurate, accessible and aligned with organisational priorities.
- Coordinate website content changes and updates with relevant internal stakeholders.
- Support the delivery of website redesign and improvement initiatives, coordinating content requirements, timelines, supplier inputs, testing and approvals under the direction of the Head of Marketing.
- Liaise with relevant stakeholders and external suppliers to resolve website issues and support ongoing improvements.
Selection Criteria
Essential
- 3–5 years’ experience in digital marketing, social media, marketing communications or digital content roles.
- Experience managing social media channels for an organisation or brand, including creating, planning, scheduling and publishing content.
- Experience in planning, implementing and optimising paid social media campaigns, including audience targeting, budget management and performance analysis.
- Experience using digital platforms and marketing technology, including social media management tools, website content management platforms and creative production tools (e.g. Buffer, Sprout Social, Meta Business, Canva, Adobe Premiere Pro, Google Analytics).
- Experience supporting marketing or communications campaigns, coordinating content across channels and platforms.
- Strong organisational skills and attention to detail, with the ability to manage competing priorities and deadlines.
- Understanding of social media and email performance metrics, with the ability to report on results and identify opportunities to improve engagement.
- Tertiary qualifications in marketing, digital media or a related discipline.
Desirable
- Experience in marketing roles in the nonprofit, housing or social impact sectors.
Skills & Attributes
- Strong writing, storytelling and copywriting skills, with experience creating engaging content for digital platforms such as social media, email and blogs.
- High level of cultural competency and ability to work respectfully with people from diverse backgrounds.
- Sound judgement, problem-solving ability and a solutions-focused approach.
- Ability to manage competing priorities, work under pressure and meet deadlines.
- Creative, with a high level of attention to detail.
- Strong collaboration and stakeholder management skills, with the ability to work effectively as part of a team.
Safeguarding Requirements
HFHA requires all employees take seriously their ethical responsibilities to safeguard our intended beneficiaries, their communities, and all those with whom we work. Managers at all levels have responsibilities to support and develop systems that create and maintain an environment that prevents harassment, sexual exploitation and abuse; safeguards the rights of beneficiaries and community members (especially children); and promotes the implementation of HFHA’s Codes of Conduct.
All employees must:
- Adhere to all safeguarding policies and procedures, ensuring the safety and well-being of children and vulnerable adults in all aspects of service delivery.
- Identify and report any safeguarding concerns in line with the organisation’s protocols.
- Establish an understanding of child protection laws, policies and best practices in Australia.
- Be aware of indicators of abuse, neglect and exploitation in children and vulnerable adults.
- Demonstrate ability to identify and respond effectively to safeguarding concerns.
- Have knowledge of mandatory reporting obligations and safeguarding escalation procedures.
- Display familiarity with trauma-informed approaches when working with vulnerable individuals.
- Present capacity to uphold ethical standards and demonstrate professional integrity.
- Commit to continuous learning, including adaptation to updated safeguarding policies and procedures.
- Report all safeguarding concerns to HFHA’s designated Safeguarding Officer.
Other Requirements
- National Police Check evidencing clear criminal history required prior to commencement.
- Right to work in Australia.
To know more about the role or to express your interest, please email [email protected].